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Flipp Salon

38 Transit St
Providence, RI
401-274-1981
Connecting Art, Wellness and all things Beautiful

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Flipp Salon

  • Book Online
  • Artists
  • Service Menu
  • Flipp By Night
  • Consultation Form
  • Our Work
  • FAQ
  • Model Call
  • Blog
  • Apothecary
  • Welcome
  • Contact

The Farm

June 24, 2021 jo-anna cassino
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The Farm

As most of you know and some are discovering, I, Jo-Anna, Owner/Stylist/Herbalist of Flipp am also the Herbalist in residence at Shewatuck Farm in Exeter R.I.

Shewatuck is a 91 acre Farm Incubator which in essence means they provide education and skills to food producing farmers and food processor entrepreneurs so that they may become economically and environmentally self-sufficient. This also includes myself, being the farmer for the medicinal Herb gardens which will be used to educate folks through various workshops and classes I will hold, and also gives me the opportunity to grow the plants that will be used for a variety of services and products in our Apothecary at the salon. Everything from tea blends, to extracts used in treatments for the scalp, skin and hair, to the ingredients that go into the formulations for my line Botanic providence. 

As part of an expansion in what our Apothecary offers there will also be plant/ potted herb sales, and a CSA share pickup at Flipp for anyone interested in the PVD area.

As an Herbalist, it has been a great honor to actually start these wonderful allies from seed, work with them in the nursery, size up the baby plants, and eventually plant them into the Earth. Getting to know the plants from all of their “elemental” , “energetic” and physical/chemical attributes and qualities. We are a Biodynamic farm, have a Mushroom grove and an Apiary. Each of the Farmers involved brings a unique experience to the collective, and together we are creating some wonderful things.

It’s excruciatingly hard work at times, but so incredibly rewarding to have the opportunity to learn and observe the cycles and various ecosystems as they unfold in every little microcosm of cultivating life in the plant kingdom, and learn what it means to truly be a good steward to our Mother Earth. 

As this journey unfolds, I am eager to share and take you along, whether it be through updates in newsletters, blog posts here, farm tours and more. Each Season has it’s magic, energy, and color in those fields, in the greenhouse and plant nursery. Each Season has it’s harvest and with it the wonderful opportunities to learn and become akin to the gifts our Mother Earth provides for us.

Please check out our quick video tour of the farm, below.

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Tags support your local farmer, herb farm, herbalist, shewatuck, plant based, Beauty

The Beauty of Violets

April 25, 2021 jo-anna cassino
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The Beauty of Violets

There is something quite magical in seeing a lawn or meadow covered in Violets. It's one of the reassuring signs that Spring is upon us. It is the flower of our home State of Rhode Island. The color is soothing, a “signature” in the natural world that harkens to the Crown Chakra in Ayurveda, relating to the brain, pineal gland and endocrine gland. Other “signatures” or associations of purple flowers are that they are associated with mental and psychological well being, spirituality, the sacred, the higher self, mental tranquility and soothing properties. Think Lavender. 

Violets also manifest their “signatures'' in their chemical constituents and vital energetics (cooling, moistening) through preparing them in a variety of ways. You can also see these properties reflected in the habitat where they like to grow; in moist damp soil, part sun, part shade. They are great for making syrups for dry cough, or as a tonic for dry atrophic tissue states (dry, hot, and irritated tissues in the body). They can also be paired with other herbs such as marshmallow root, leaf and flower in a cold infusion for extra soothing support due to the mucilaginous qualities of these plants. 

Violets are also a stunning addition to food, cakes and beverages. Super high in Vitamin C, A and many other minerals, they are a lovely way to feed the eye and the spirit as well as the body. They are great addition to cocktails + mocktails in the form of ice cubes, garnishes, or my favorite way, in the form of glycerites which I use both internally and as part of cosmetic formulation.

Their fragrance is as soft and pretty as they are. Very powdery like Iris, due to a compound called Ionone. Ionones are both naturally occurring and synthesized in a lab. The synthetic version is used in mainstream perfumery to create vintage inspired “powdery” scented perfumes.  Natural perfumers have to work a little harder to create these types of fragrances as you need a huge amount of Violets to yield enough of the Ioanone, and it is a compound with a fleeting scent on it’s own...gone very quickly, so Artisan perfumers who use botanicals to formulate have to get really creative by blending other plant compounds along with the natural Ionone to create that soft, round ,powdery scent in a way that won’t evaporate quickly.

The ancient Greeks thought of Violets as a symbol of fertility and love, and it’s no coincidence that in Medical Astrology the Planetary ruler of Violets is Venus.

Cosmetically, they are AMAZING for the skin! Soothing, moistening, they are  great in creams, oils and balms for very dry skin and eczema as they have a wonderful ability to modulate inflammation. Keep an eye out for it in our Apothecary as it will be featured in some of our seasonal products. 

So, this Spring, pay a little more attention to these little beauties! Remember and honor them for their long history, lore and multiple modern day usage for so many things that support our senses and well being! The Sweet and humble little violets that are the super pretty icing on our lawns, meadows and fields.

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Tags Beauty, Violets, Spring

The Depth of Beauty

March 2, 2021 jo-anna cassino
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The subject of “Beauty” has been one of much controversy over the centuries. Going back to times when comprehensive verbal language hadn’t been invented yet, it is thought that physical attraction to another was steeped in instinct to procreate and keep our species alive. As we evolved, a shadow of those instincts probably live somewhere in our DNA, but it’s really not at the forefront. Rather, the idea of Beauty has become a more superficial and what is considered beautiful is both a concept different to each individual and at the same a concept used to start and sell trends that are targeted to appeal en mass. It certainly has been and is an interesting evolution to behold.


Beauty is synonymous with mystery in it’s poetic form. Beautiful landscapes, colors, textures inspire us to create, to draw, paint, write or to wander. Seeing something we consider to be beautiful stimulates endorphins, makes us feel happy, makes us smile. It has moved Kings and Queens, inspired poetry, music...makes us literally stop to smell the beautiful roses. Beauty is all around us, and within us.

As I say often, everything in existence has its shadow aspect, and it’s light aspect. The imbalance of these aspects is usually the root cause of some sort of “excess” or “deficiency”. The concept of “Beauty” is no different.

In it’s shadow aspect, it is used to manipulate, even to fool. The Italian word for “make-up” is Trucco (which means Trick). When we adorn ourselves for the sake of “capturing” others, this can be either fun and flirty, or not. The shadow side of this would be to hold yourself up to another’s standard of what they see as beauty. Conforming to another’s ideals, and feeling inadequate or not enough if you don’t. Believing that somehow you are inferior to someone or something else based upon a standard born in the superficial. Believing that Beauty is “skin deep” and purely physical, or one dimensional. We go at great lengths as a culture to harm ourselves psychologically when we take this path. Thankfully, those old ideals are ever dying with evolution, and we are finally starting to redefine beauty once again.

Self adornment in it’s light aspect is fun, carefree and a mode of self expression.

Folks in all cultures have and do use color, costume, aroma to invoke a sensation or express feeling/belief and communicate through ritual. This could also be as simple as a night out with friends, or on a first date. Choosing to “wear” your thoughts, feelings, and to express yourself visually. We do this every day and are probably not even aware of it. Even if you do nothing, you still speak to who you are at the moment, and there is nothing wrong or bad...again, it’s either shadow or light, or perhaps a mutable in between. The important piece is the awareness that YOU get to CHOOSE.

The way I (We see it)

I see Beauty as a feeling. I see it as the outer form of inner expression. I believe that each and every person can be their own “influencer” and feel joy in knowing that they are beautiful from the spark that made them (deep and introspective cosmic energy) to the way they decide to “paint” themselves, wear certain fabrics and shapes, and the way they wear their hair ( fun and playful energy). Although trends can give a little new spice to things, I am more apt to say JUST BE YOU. 

Again, the shadow side is holding oneself to a dictated standard, the lighter side is freedom of expression in all you do, even in the form of self adornment, and the joy of saying to the world ”this is who I am”...because YOU get to decide. Beauty isn’t some superficial standard, it’s what inspires us to dream. It comes from within, and radiates outward. The adornments are the icing, and they can look or be however and whatever you choose.

As an Herbalist, I also see how this form of self expression/transformation and self awareness follows the same process of the seven steps in Alchemy, with the difference being it is a shared experience instead of the Alchemist alone performing/creating the transformation. After all, I do see everything “As above, So below”, What happens in the Macrocosm also plays out in the Microcosm...same patterns, so of course I can see this Alchemical pattern as far as the subjects of Beauty + Self awareness are concerned. 

A perfect plant ally for this very subject is Horsetail. This plant contains more Silica than any other plant on Earth. Silica strengthens the hair and nails, is great for the skin as it’s also a diuretic and supports clearing stagnation through the kidneys. It’s great for the bones, teeth, ligaments and tendons (representing our foundational structure), therefore can be seen as an ally for maintaining healthy boundaries, re-enforcing the courage to BE YOU. This beautiful plant extract is in a few of the products we use on you when you come to see us.<3

We hope to be the artists/alchemists to bring it out of you...the final stage of your alchemical process, your inner essence to manifest outward and of course we will strive to make it joyful and most of all, FUN!

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Tags self care, Horsetail, Beauty

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